About me
Every project always starts with “Let’s talk about it!”
And, among my first works, a little blue frog that became my logo and which, although it has changed color over time, after so many years is still there to accompany me.
Simona Mongiu
The blue frog
Simona Mongiu
From tadpole to frog
I am the youngest of five children and I grew up in a family where creating something always came quite naturally.
Some have chosen photography, some IT, some embroidery, and some have transformed creativity into a profession also made of hands, precision, and patience.
Dad was very passionate about photography. When we were little, he'd have a photographer come to the house to take pictures of us, and then he got his own camera and video camera. He used it to capture practically everything: us, the family, our days together, even the drive from Rome to Ostia when we went to the beach.
Miles of film remain from those trips. And that camera is still with me today.
Perhaps my interest in images began right there, long before I knew it would one day become my job. Then came drawing, art school, graphic design, and my first professional studies.
And, among my first works, a little blue frog that became my logo and which, although it has changed color over time, after so many years is still there to accompany me.
Ultimately, I like to think that what happened in my dad's home movies happened to me too: some images are created to tell a moment and end up holding an entire story.
-
Graphic designer by profession, curious by nature
-
Books, photographs and good food always nearby
-
There's always something we can learn
Years of experience
“ccani”
Storyline
-
1999
The first collaborations. He began working in the publishing and communications sector, collaborating on the production of magazines, catalogs, manuals, and institutional materials.
-
2001
Brand and packaging. He honed his skills by collaborating with communications studios and overseeing packaging, branding, and visual identity projects for major national and international companies.
-
2005
Publishing at the center. Editorial design becomes the core of his business, with books, manuals, and publications created for publishers, professionals, and institutions.
-
2011
Art and culture. He participates in the production of art catalogs, exhibitions, and photography volumes, expanding his experience in the cultural and publishing sectors.
-
2013
Italian Academy of Cuisine. He began a stable collaboration with the Italian Academy of Cuisine, taking care of the editorial planning of the magazine. Table Civilization, of the Notebooks of the Academy, newsletters and numerous institutional publications.
-
2024
New techniques, new possibilities.
Expand your creative journey by experimenting with laser cutting, textile customization, branding and the creation of personalized products, integrating traditional design with new technologies and craftsmanship. -
2025
ASA Digital is born. The experience gained in publishing evolves into ASA Digital, a project dedicated to designing guides, planners, and digital products designed to simplify everyday life.
-
Today
Between publishing and innovation. He continues to design books, magazines, and digital products, combining over thirty years of experience, design rigor, and a constant search for solutions capable of transforming ideas and content into clear, elegant, and functional communication.
